Business Strategy

Marketing that shows up in sales.

Most marketing budgets pay for activity, not results. I help you choose the customers worth winning, the message that moves them and the channels that pay back, and measure every euro to revenue.

Track recordVodafone · TeilorDirector of Marketing Proposition at Vodafone Romania, then CMO & CDO of Teilor

Sound familiar?

  • Budget spent on activityposts, ads and events nobody links to sales.
  • Campaigns without a planeach one starts from zero.
  • Leads that go nowhereand marketing and sales blame each other.

How I work

  1. 1Choose the customers worth winning
  2. 2Find the message and the channels that move them
  3. 3Measure every euro, from first contact to revenue

Marketing you can measure in customers and revenue.

Three ways to start

Each one stands on its own. Start with one, continue only if it works.

2–3 weeksRecommended start

Marketing Audit

Where the budget goes today, what brings customers and what does not.

You getA clear view of which euros work, and which to stop.

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4–6 weeks

Growth Plan

Segments, messages, channels, budget and a 90-day campaign calendar.

You getA marketing plan sized to the sales you want.

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3–6 months

Marketing in Action

Campaigns launched with your team, the CRM set up and a monthly review of what works.

You getMarketing measured in customers and revenue, month by month.

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Why work with me

  • I have run marketing at scaleDirector of Marketing Proposition at Vodafone Romania.
  • I have led marketing as CMORedefined the value proposition, marketing mix and loyalty promise.
  • I understand why people chooseAs a clinical psychologist, I work with what customers feel, not only what they say.
  • I connect marketing to salesEvery campaign is measured in customers and revenue, not in likes.

Tools we work with: BuyerBrain · HubSpot to Salesforce · Claude

Let's talk for 30 minutes

Tell me where you want to be in a year. You will leave with a first view of what stands in the way.

Radu TudoracheRadu TudoracheStrategy & transformation consultant

radu@xponentals.com