Business Strategy

A strategy your team can actually run.

Most strategies fail between the slide deck and Monday morning. I help CEOs and leadership teams decide where to play, how to win and what to stop doing, and then make it happen.

Proven in practice€350MP&L, about, that I ran as Chief Digital Officer and Director of Product, Vodafone Romania

Sound familiar?

  • Growth has stalledand nobody agrees on why.
  • Too many prioritiesand not enough focus.
  • A strategy that no longer worksyet doing more of the same still feels comfortable.

How I work

  1. 1Zoom out: agree where your market is going and where you play
  2. 2Zoom in: choose the two or three moves that matter now
  3. 3Run it: owners, monthly reviews and the whole team on board

A strategy your team owns and runs, with first results in weeks.

Three ways to start

Each one stands on its own. Start with one, continue only if it works.

2 days + preparationRecommended start

Zoom Out, Zoom In Sprint

An off-site with your leadership team, prepared with interviews and data, on the long run and the short run.

You getA shared view of the future and a 90-day plan, owned by the team.

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4–6 weeks

Strategy Review

A full diagnosis of market, customers, economics and organisation, with clear options.

You getA recommended strategy, a financial view and a roadmap.

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3–6 months

Strategy in Action

I stay alongside the CEO, one or two days a week, to drive execution.

You getA strategy that shows up in results, not in a drawer.

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Why work with me

“He has helped us re-frame our strategy, define our competitive advantage and rethink our priorities. I cannot recommend him warmly enough!”

Marius Hanganu, Founder and Managing Partner, Tremend Software Consulting
  • I have run the business, not just advised itChief Digital Officer and Director of Product at Vodafone Romania, with a P&L of about €350M.
  • I have seen markets from three sidesAs an executive (Google, Telekom, Vodafone), as a regulator (ANCOM) and as an advisor (tens of exponental roles).
  • I get the leadership team to agreeAs a clinical psychologist, I work on alignment, not only on content.
  • I stay for the hard partExecution, not just the recommendation.

Let's talk for 30 minutes

Tell me where you want to be in a year. You will leave with a first view of what stands in the way.

Radu TudoracheRadu TudoracheStrategy & transformation consultant

radu@xponentals.com