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Richard Russel

Innovate like Amazon, Set Goals like Google

Richard has 20 years of experience leading innovation, product, business and technology teams at Amazon, Google and Deutsche Bank. He is now an independent consultant and executive coach. His clients include Vodafone Romania, Software AG, Nestle Purina Europe, POST Luxembourg, IKEA South East Asia, Luxair and LuxairTours, and P&O Ferries, as well as around 50 startups through Luxinnovation's respected Fit4Start program and his independent coaching work.


Richard helps companies adopt methods he has adapted from Amazon, Google and the startup world that enable people in corporate environments to turn ideas into action and strategy into results. Through these methods, people are empowered to create value for customers in ways that work for the business. He believes that the people best positioned to innovate are those actually doing the work, and that management's role is to empower them - not by doing less, but by doing more


Exponental jobs


2017 - 2021

Consultant, Coach and Advisor

Russell and Company

I help companies innovate, execute and scale, through product innovation and digital strategy. Clients include Nestle Purina, Software AG, Luxair, IKEA, POST Luxembourg, Vodafone, and more. Founder of Working Backwards, program and method for collaboration and innovation that accelerates development

2014 - 2017

Sr. Manager Product Development

Acting Director for Consumer Localization from with a multi-disciplined team of >100, translating and localising millions of product listings each day across all Amazon’s marketplaces using machine translation, AI and large scale data tools. Led 2016 planning with 2.5x revenue growth , and 2017 planning with 2x revenue growth (goals met)

2013 - 2014

Chief Product Officer

MoPowered (LON:MPOW)

MoPowered provides a SaaS solution to online retailers enabling them to sell on the mobile. Managed engineering and product. Accelerated releases from quarterly to weekly, created a hiring process and grew team from 8 to 18 people in 4 months. Redesigned Backend and UI, halving merchant integration cost and enabling metrics-driven customer experience improvements

2012 - 2013

CEO and Founder

High Street Labs, London

Mobile loyalty app, using geolocation to provide personalised service, loyalty rewards and payments. Developed proof of concept, ran pilot with local coffee shops, discovered need to pivot to sell to larger chains

2006 - 2012

Sales Engineer & Client Solutions Manager


Developed tools to enable scaling of map data operations, launching 4x faster with 50% fewer FTEs. Product managed european Checkout and Wallet features including VAT, Chip-and-PIN, and Contactless Payments. Managed AdSense Broadcast, Publishing and Portal partnerships worth £100M/yr with 80% YoY growth

Lead Deployment Engineer, Global Markets eCommerce

Deutsche Bank, London

Ran a DevOps team for Deutsche Bank’s online wholesale foreign exchange, bonds and derivatives trading platform, Autobahn. Developed product and white label release process, launched new product 3x faster than before. Planned and executed the first successful Business Continuity Test in Global Markets eCommerce

2003 - 2006

Traditional jobs


Adelaide University, Adelaide, Australia - BSc (Mathematics & Computer Science)

Double major in Computer Science and Pure Mathematics, with GPA equivalent of 6.0/7.0

Awarded Dean’s Certificate of Merit and Summer Scholarship in Distributed & High Performance Computing

GMAT 780/800 (99th percentile)

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