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Florin Petrescu

People, Organization & Culture Shaping

Florin has 20 years of progressive experience in leading People & Culture functions in organizations with 3,000+ employees, predominantly in Banking and Technology. He gained a diverse international exposure living and working in the UK, Russia, Northern Africa, the Middle East, and Eastern Europe.  In recent years, he acquired a successful track record of client assignments that entail leading company-wide organizational effectiveness and culture-shaping programs, building a legacy of high-performing, values-driven organizations.

Recognized for his passion of creating organizations where people have the job of their life, Florin has a comprehensive approach to culture shaping. This approach includes diagnostics that assess where an organization sits on the culture continuum, sessions for unfreezing habits and reinforcing new behaviors, processes that foster a future-ready productive culture, and measurement of the impact of culture on results. Florin's work is based on the principles of change leadership, personal change, broad engagement, and sustainability, and gives leadership teams the skills they need to instill a culture that drives sustainable high performance throughout the entire organization.


Exponental jobs


With Florin’s help, we were able to capitalize our growth momentum and enter a new phase of our business, creating a resilient and fast paced business that continues to grow in 2-digits rates during good times and crisis alike. 

Iulian Nedea

CEO Simtel


 Florin’s structured approach helped us become more resilient, adaptable and able to re-invent, driving our continuous success.

Gabriel Iovu

CEO Expessoft Technology

Traditional jobs

2018 - 2020

Client Solutions Partner, Senior Faculty - Eastern Europe, Central Asia, Russia and Turkey

Center for Creative Leadership

My work is concentrated on transformational leadership and embedding long lasting change, with a focus on reshaping companies’ culture, building new leadership behaviours, embedding new ways of working and not the least, developing new competencies and learning agility frameworks that make organisations future ready

2016 - 2018

Director Human Resources, Executive Board Member

Vodafone Romania

Led the Human Resources & property management function of Vodafone Romania SA, a subsidiary of Vodafone Group.

Vodafone Romania is the 2nd largest mobile operator in Romania with a market share of 33.9%, 3,000e mployees, annual revenues of EUR 724 M (2017), serving more than 9.64 million customers.

2013 - 2016

Director Human Resources, Russia, Ukraine and Kazakhstan, Board Member


Lead the Human Resources function for a cluster of three countries (Russia, Ukraine and Kazakhstan) with a complex business and regulatory structure, political and market environment. The cluster has approx. 4000 employees located in 15 cities. Citi Russia is the second largest Citi-owned business in EMEA.

2009 - 2012

Regional Business Partner, EMEA HR, Retail and Commercial Banking


Regional HR coverage for our Retail and Commercial Banking groups in EMEA, 13 markets in the region totalling close to 5,500 employees. Presence countries included Poland, Russia, Czech Republic, Hungary, Turkey, UAE, Egypt and Bahrain.

2006 - 2009

Deputy General Manager/ Country HR Officer, Romania & Bulgaria


HR oversight for the Romania/ Bulgaria cluster at Citi


Licenses & Certifications:

BLP Executive Coach (Citi)

Hogan Leadership Assessment Series Certificate (Hogan Assessment Systems)

PROFILOR Certificate (widely used multi-rates feedback tool for managers)

Master's Degree, International HR Management, Cranfield University - Cranfield School of Management (2009 - 2010)

BA, Marketing, Bucharest Academy of Economic Studies (2003-2010)

Activities and Societies: VP Fundraising of AIESEC Romania


Florin is an extremely professional individual, close to people, and with a strong sense of reality, constantly measuring the pulse of the people in our company. Florin is moved by deep values, and with a strong urge to learn, grow and succeed, all of which will contribute to a brilliant future.

John Hais

Managing Director

Citi Romania 

I’ve known Florin for a long time and always admired his endeavor of promoting HR role as a strategic one. Always connected to the business and to the “reality of the field”, Florin is one of the HR senior persons that managed to prove that business & profit generation is mainly about having best people onboard, talented and perfectly suited for the specific assignment. Expert in organisational culture, he positively influenced that way of doing banking in several emerging countries through a wise partnership with business leaders.

Nicolau Codrut, 

Deputy GM (Business)


I have had the pleasure of working with Florin and find him to be totally professional, dedicated and efficient. As well as being a friendly and easy to approach person he is proactive and diligent in all that he does. I therefore have no hesitation in offering this endorsement and recommending him highly.

Dominic Ryan

Country Manager


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