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Costin Radu

Brand Strategy and Digital Marketing Consultant, Multiple Industries

Brand strategist with +18 years of experience in both traditional advertising and digital, Costin is mostly known for having founded The Geeks, a highly successful digital agency that merged into Publicis One, becoming Saatchi & Saatchi + The Geeks. Throughout his career, Costin has directly contributed to hundreds of successful advertising & digital projects, and educated hundreds of young marketeers in brand building & digital communication. For his activity, in 2010 and 2012, Costin received two Excellence Awards from the International Advertising Association (IAA Romania). In 2017, Costin wrote The Most Popular Commercial in Romania, according to YouTube Leaderboards.

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Traditional jobs

2017 - present

Brand Strategist & Digital Marketing Consultant

Working with established brands, start-ups and well known advertising agencies to deliver better marketing & communication strategies, better digital products and better digital campaigns.

2017 - 2010

Founder & Managing Partner

Saatchi & Saatchi + The Geeks

2010 - 2007

Managing Director

IQads & Smark

Starting 2015, The Geeks merged with Publicis One, and, one year later, I became the Managing Director of Saatchi & Saatchi + The Geeks. 

Managed industry’s most successful online publisher and launched numerous projects including unconventional advertising festival, events, learning platforms & many other

2007 - 2005

Strategic Planner 

Leo Burnett Romania

Part of the most creative and efficient agency in Romania and CEE, Costin led the strategic work on P&G’s Tide in the Balkans, while working as a strategic planner for Leo Burnett, playing a major strategy role in Tide Supermom campaign for CEE, winner of the first Euro-Effie award received in Romania

2005 - 2003

Co-founder

Biblos Advertising

Co-founded a student agency, growing from an initial team of three founders to an extended team of more than fifteen. Many of the members of the team later became high performant, award winning industry specialists.

Education & Other Activities

Costin achieved a Bachelor Degree in Communication and Public Relations (2001 – 2005) and has studied at The Institute of Direct Marketing (The IDM), London.

As a side activity to his industry roles, Costin has been an Associate Professor for more than 14 years, running various courses for The National University of Political Studies and Public Administration (SNSPA). He is now running the Digital Communication M.A. Program at National University of Political Studies and Public Administration (SNSPA).

Founding member of the local branch of the international association of account planners, The Account Planning Group (APG). Keynote speaker at many marketing and communication events, being also part of the jury at all the major communication festivals in Romania.

 

Throughout the years, Costin worked with many clients across various industries, such as OLX, Vodafone, Procter & Gamble (Tide, Bonux, Ariel, Lenor, Fairy, Pantene, Wella), Groupama, OMV Petrom, Bergenbier, Banca Transilvania, Regina Maria, Christian Tour, Yuga, Tefal, Rowenta, Hervis Sports, Linex, Sensodyne, Nestle (JOE, Nescafe), Doncafe, AVON, eMag, Vola.ro, F64.ro, BestValue, Bigotti, Obsentum, BCR-Erste, Samsung, FORTUNA, SuperBet, BitDefender, World Vision, Zile si Nopti, Credit Europe Bank, Tiriac Imobiliare, Forte Partners, Pilot Frixion (Dacris), Western Union, SintAct, Edenred, IQads, Coca-Cola Zero, Hellenic Coca-Cola, Discovery Networks, Caroli Foods, Saatchi & Saatchi + The Geeks, Leo Burnett, Friends\TBWA, Tempo Advertising, Godmother, Rusu + Bortun, GMP + Webstyler & many others.

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